Disney buys Marvel!! =O

September 20, 2009 at 12:57 pm (Uncategorized)

Just when you thought that the world couldn’t get any weirder, when  you thought that the term ‘irony’ was something people only used when discussing politics or current affairs, POOF! something hits you in the face so hard that you’re left reeling and wondering whether you could invent a time machine to help you go back in time to a point when things were a lot simpler.

On August 31st 2009, The Walt Disney company bought Marvel Entertainment for around $4 billion in what was basically a stock and cash transaction. Under the deal, Disney gains control of more than 5,000 Marvel characters, and Marvel gains their massive marketing infrastructure.

Here’s what the big shots heading both companies are saying about the venture:

“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories.”

Now there could be a number of viewpoints and opinions attributed to this particular development considering it directly concerns the future of Marvel’s fan base.  I think my opinion can be best explained through the following video:

The House of Ideas meets the Magic Kingdom. sigh

until next time, ciao. =)


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